About KFC :- KFC is also known as Kentucky Fried Chicken. KFC is an American based fast food restaurant chain having its headquarters in Louisville, Kentucky. KFC specializes in fried chicken.
Kentucky Fried Chicken was found in the year 1930 by Colonel Harland Sanders who was an entrepreneur. He began selling the fried chicken from the roadside restaurant in Corbin, Kentucky during the great depression.
The American fast food restaurant chain is a subsidiary of Yum Brands. Yum Brands is a restaurant company which owns the Pizza Hut, Taco Bell and WingStreet chains. The first Kentucky Fried Chicken franchise was opened in Utah in the year 1952.
Locations of Kentucky Fried Chicken
Kentucky Fried Chicken was named as one of the first American fast food chains to expand internationally. KFC opened outlets in Canada, the United Kingdom, Mexico and Jamaica by the mid-1960s. It went through a series of changes throughout the 1970s and 1980s in corporate ownership.
As the year 2018 is concerned, there are about 23,000 KFC outlets in 119 countries. Expansion of the outlet was done in the Middle East and developed Asian markets from the mid-1970s to 1980s. The recent area of expansion in Africa.
The markets of Kentucky Fried Chicken restaurant include China with 4563 units, the United States with 4491 units, Japan with 1181 units, the United Kingdom with 900 units, Thailand with 531 units, Australia with 618, Canada with 663 units, South Africa with 736 units followed by Malaysia and Russia with 701 and 608 units respectively.
Most of the restaurant is furnished with pictures of the company founder, Colonel Harland Sanders. KFC restaurants offer a drive-through option, dine-in, and take-out.
The current market of KFC
Over the years the KFC brand has grown leaps and bounds which has given McDonald’s a tough competition on each front. KFC generates its revenue through the different franchisees it has opened in different countries. Each of the franchise will pay a fee based on a turnover to the master franchisor.
The franchise individually is an independent business but it follows the method of operation of the franchise. The master franchisor has set certain guardrails for all of its franchisees which covers the degree of food quality and store cleanliness. Few of them are listed below
- Geographic segmentation
- KFC target market
- KFC competitive advantage
- KFC pricing Strategy
- KFC marketing mix
Kentucky Fried Chicken Menu
KFC has a variety of meals including Signature Combos, Hot wings, Tenders, and Popcorn Nuggets, Classic Meal
- Kids Meal
Nuggets, Drumstick, Individual Side, Chicken little and Applesauce or small drinks.
- Family Meals
The 8-piece meal with 2 Large Sides and 4 Biscuits
- Homestyle Sides
- Family fill up
- Sweet Treats
Does KFC have online ordering?
KFC restaurants deliver a mouth-watering taste of fried chicken. Due to the large demand of fried chicken one can now pre-order and pre-pay KFC on mobile, with the KFC app. The KFC app is available both in-store and in-drive thru.
The Kentucky Fried Chicken restaurants is the best option if you want to try out a fried chicken. The company also hopes to expand its African operations. It is now slowly expanding across the African Continent.
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